LEARN HOW A CAMPING GOODS STORE WAS ABLE TO GROW ITS BUSINESS BY INCREASING SALES AND ATTRACTING NON-CUSTOMERS THROUGH THE USE OF DATA.

CHALLENGE

This company wanted to offer an enriched experience specifically built for outdoor enthusiasts. To do so, we’ve developed Side by Side, a uniquely branded strategy with dedicated activities & experiences that celebrate the gathering of outdoor enthusiasts across all types of lifestyle preferences and aspirations.

SOLUTION

Delivered a strategy to turn camping into an exciting and fun experience for everyone, not just campers. The idea was to make camping more appealing by giving people who don’t currently buy products related to the activity new incentives that will improve their lives like saving money on gas or lowering bills while still having time with family in nature. It was accomplished through acquiring market insights about current customers’ behaviors and spending patterns.

RESULTS

✔Over Four months, we achieved a 65% growth rate using a targeted marketing strategy based on data.

✔Increased sales by 80% by reallocating investment funds to sales-generating ad spends based on Google Analytics.

✔Transformed company to drop ship automation model, slashing costs by 90% across inventory, shipping, and operations.